Turning “what if” into “what works”
one project at a time

Aishwarya (Ash) is an Indian product designer, brand strategist, and educator based in San Francisco. She is on a mission to transform products and organisations through strategic insights, user-centered design, and a sharp eye for visuals.

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How?

With Double Diamond

Design Strategy is a multidisciplinary approach to problem solving. With double diamond process, we can enter with a POV, understanding the user, business and feasibility needs to define the right problem and ideate to resolve those problems.

Selected Work

Journ: Designing product strategy for a thought-reframing app with self expression features and instant AI reflections for emotional regulation

Bookmarked: Designing and testing the Micro pilot for a curated bookstore that helps book lovers find their perfect next read

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Client collaborations

Clients say

"Aishwarya is committed, focused and detail-oriented- she never settles for anything below her high expectations. Every entrepreneur requires the second line of leadership to turn their vision into reality; Aishwarya takes that ownership for Potion. Throughout my role as a mentor, I have observed Aishwarya’s professional and personal growth- from a curious communication designer to a bold brand architect."

Sanjana Balani, Founder at Potion